Bocce Canada · Ongoing
Making bocce great again.
The brief
Bocce is one of the few sports where a grandparent and a grandchild can play as equals, but it had faded from Canada's parks and community centres.
Identity, visual direction, video and tournaments for Bocce Canada, bringing the game back to parks, clubs and community centres.
The idea
Everyone has a seat at the court.
OTTO Agency gave Bocce Canada its identity and visual direction, made the videos that carry its tournaments to people who weren't there, and built the brand for its events, including the Francesco Tricoci Bocce Invitational and The Nation's Cup, Canada vs. USA.
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Live
How it holds together
One idea, held across
the important moments.
Identity. A maple-leaf mark and a clear, sporty system that works on a jersey, a poster and a trophy.
Video. Tournaments are filmed and shared, so the game reaches people beyond the court.
Events. Tournaments with their own identity, like The Nation's Cup.
Project record
Who did what, and where to see it.
- Year
- Ongoing
- Sector
- Community sport
- Scope
- Brand, video, events
- Reach
- Canada
- OTTO Agency
- Brand Identity & Systems, Visual Strategy & Direction, Video, Tournaments
- See it live
- boccecanada.com
Where it stands
- boccecanada.com is live, with the tournament video archive on YouTube (@boccecanada).
- The Francesco Tricoci Bocce Invitational has run for seven years.