Em Jay's · 2020–2021
A dispensary built around not waiting.
The brief
Buying legal cannabis often meant a line, a counter and a wait. Em Jay's wanted the opposite: in and out in minutes, and still feel welcome.
Brand, store design, kiosks and ordering software for a cannabis dispensary in Etobicoke, from first concept to an open store.
The idea
Feel good, with no wait.
OTTO Agency built the brand around the Feel Good mark and the Em Jay's script, then carried it through the storefront, the store layout, the kiosks and the screens people order on. OTTO Digital built the software behind it: self-ordering kiosks, online ordering, and the PIN pick-up flow for the Smart Cannabis Cubbies locker wall.
→
Built
Design → built
From the drawing board
to the real thing.
The lounge
The kiosks
The Cubbies
How it holds together
One idea, held across
the important moments.
Identity. One mark, the Feel Good smile, from the building façade to the kiosk screens.
Kiosks. Tap, order, pay cashless and go. The kiosk shape was designed with the brand, not bought off a shelf.
Cubbies. Order online or in the app, get a PIN, pick up from the locker wall without queuing.
Project record
Who did what, and where to see it.
- Year
- 2020–2021
- Sector
- Cannabis retail
- Scope
- Concept to open store
- Location
- Etobicoke, ON
- OTTO Agency
- Brand Identity & Systems, UI/UX Design, Visual Strategy & Direction
- OTTO Digital
- Self-ordering kiosk software, Online ordering, Smart Cannabis Cubbies pick-up
- See it live
- emjays.ca
Where it stands
- The store is open at 5160 Dundas St West, Etobicoke, and licensed by the AGCO.
- Self-ordering kiosks and the Cubbies locker wall are in the store.
- Shop online at emjays.ca for Cubbies pick-up. The app is announced as coming soon.